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Salesforce Service Cloud pricing
Every Salesforce Service Cloud plan and AI price, and what a team really pays once the AI is switched on.
10 agents on Advanced:sticker $3,950→with AI on $6,200a month, 57% more
The short answer
A 10-agent team on Advanced pays $3,950 a month in seats, $1,250 for Agentforce for Service and about $1,000 for 500 Casey resolutions, roughly $6,200 a month on an annual contract 1,3,4. No cheaper edition includes both chat and the AI agent: Pro Suite ($100) has chat but no Agentforce, and Core ($195) sells chat and Casey as add-ons, with no list price for Digital Channels 1. Max at $550 per user bundles Agentforce for Service and 2.75 million Flex Credits a year, so at 10 agents it can undercut Advanced plus add-ons 1,2. WhatsApp and SMS cost $75 per user a month extra on Core and Advanced, and native voice is $125 1,5. Salesforce also lists EUR and GBP prices, such as €395 or £316 for Advanced 1.
Plans
| Plan | Billed annually | Billed monthly | Includes |
|---|---|---|---|
| Starter Suite1 | $25 per user a month | $25 per user a month | Case management, web and email case capture, knowledge base; no Agentforce |
| Pro Suite1 | $100 per user a month | Not offered | Adds real-time chat, Omni-Channel routing, entitlements and 5 flows per org; no Agentforce |
| Core1 | $195 per user a month | Not offered | Adds help center, unlimited flows, Premier Success and Slack Business+; chat, Casey and Agentforce are add-ons |
| Advanced1 | $395 per user a month | Not offered | Adds web chat, Casey help agent with per-resolution pricing, full sandbox, Backup & Recover and Customer Signals Intelligence |
| Max1,2 | $550 per user a month | Not offered | Adds Agentforce for Service, digital channels, contact center, workforce and quality management, 2.75M Flex Credits per org a year |
AI prices
| Product | Type | Price | Includes |
|---|---|---|---|
| Casey, the help agent3,6 | AI agent | $2 per resolution | Out-of-the-box AI agent for web, portals, voice, SMS and WhatsApp; unmetered actions per resolution; no charge when it escalates |
| Agentforce Conversations2 | AI agent | $2 per conversation | Customer-facing agents; cannot be combined with Flex Credits in the same org |
| Agentforce Flex Credits2 | AI agent | $500 per 100,000 credits | Each action uses 20 credits ($0.10) and each voice action 30 credits ($0.15); pay-as-you-go available |
| Agentforce for Service4 | Agent assist | $125 per user a month, billed annually | Service Replies, conversation summaries, knowledge creation, case classification and wrap-up, unmetered employee agent |
| Enhanced Messaging1 | Other | $75 per user a month on Core and Advanced | AI across WhatsApp, Apple Messages for Business, Facebook Messenger and SMS |
| Contact Center5 | Other | $125 per user a month (US only) | Native voice with unlimited platform voice minutes and digital channels |
The real bill at three team sizes
Advanced, billed annually, with agent assist for every agent. Each agent handles 250 conversations a month and the AI agent resolves 20% of them. Advanced is the cheapest edition that includes web chat and Casey, the prebuilt AI agent, and it can add Agentforce for Service as assist at $125 per user; Pro Suite has chat but no Agentforce, and Core sells chat with no list price. Casey's $2 per resolution is used rather than Flex Credits ($0.10 per 20-credit action, billed on every action whether or not the chat resolves); Max at $550 bundles assist and 2.75M Flex Credits a year and could come to about $5,500 at 10 agents.
3 agents
$1,860 /mo
$620 per agent · 750 conversations, 150 by AI
- Plan and seats
- $1,185
- Agent assist
- $375
- AI agent
- $300
10 agents
$6,200 /mo
$620 per agent · 2,500 conversations, 500 by AI
- Plan and seats
- $3,950
- Agent assist
- $1,250
- AI agent
- $1,000
25 agents
$15,500 /mo
$620 per agent · 6,250 conversations, 1,250 by AI
- Plan and seats
- $9,875
- Agent assist
- $3,125
- AI agent
- $2,500
Try your own numbers in the true-cost calculator. Taxes, phone minutes and one-off onboarding fees are not included.
Grade
B− Salesforce Service Cloud gets a B− (71/100) overall, with 1/5 for true cost and 4/5 for price transparency. Read the full review.